NewsWhip take a look at the top publishers and media brands on Instagram since 2016. Which news and interest publishers are driving the biggest engagements?
In terms of media publishers, compared to May 2016’s 91.6 million engagements, Th National Geographic experienced 126.9 million engagements, a 38 percent increase.
Overall topic niche publishers have improved the most on this front, looking at human interest stories and half having original photos.
NewsWhip concludes with some Instagram publishing best practices.