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Snapchat expands Discover in France with Vogue, MTV, L’Express and Society

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Vogue, MTV, L’Express, and Society — are joining Snapchat Discover, increasing the number of media partners there from eight to 12.

Lucinda Southern covers some of the internal changes that each new partner will be focusing on in order to ramp up their SnapChat Discover efforts.

For example, Society, a twice-monthly print magazine that specializes in long-form journalism on topics like art, sports, and economics, is building a core team of five motion designers to create Snapchat content, but anyone from the 20-person editorial team can pitch Snapchat stories.

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