Snap is finally cozying up to influencers after years of neglecting them

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After years of essentially ignoring influencers, Snapchat finally seems to be cozying up to them. The company announced a series of updates for users on Wednesday, including one called Paperclip that allows them to link to external websites on their videos. When people see videos on Snapchat featuring these links, they just have to swipe up to visit the external sites. The other two updates Snapchat announced on Wednesday allow users to modify their voices in their videos and add custom backdrops.

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