This week, new research surveying 13,000 people in 13 countries found that social media is now judged to be the most relevant source of information worldwide. 59% cite it as important to their ‘personal understanding’ – ahead of television (57%), “word of mouth from friends and family” (45%), and online news (41%).
Despite this, NewsWhip’s Liam Corcoran mentions how newsrooms and editors still see social metrics from a two-dimensional point of view. He offers three ways in rethinking the use of social metrics, which includes:
- Using social data to figure out what stories are resonating for your editorial strategy
- Benchmarking your social data platforms, content formats, and content performance in order to quickly iterate
- Spotting the stories that your readers aren’t seeing and bringing them new stories.