As part of its ongoing push to build relationships with local publishers, Facebook is testing products that can help people better connect with local news. Those tests, part of the Facebook Journalism Project, have just begun, but they’re all aimed at helping people discover and engage with news outlets in their communities.
Facebook is going to test three initiatives with local publishers:
- Adding local news publishers in groups with local affinities
- Community-building initiatives including local badges, for increase comments and shares
- Improve advertising and searches to join a local news, based on local content consumption.