At the recent Digital Publishing Innovation Summit, Campbell Brown Facebook’s Head of New Business Partnerships revealed the launch of a subscription product, as soon as October.
Video Ink’s Matt Lopez has recapped the recent paywall testing Facebook is doing with a limited number of publishers. Publishers will have access to all subscriber data, which is essential to understanding their audience better. Additionally, a proposal to let people buy bundles of publications from different companies is now off the table. Publishers also are expected to have full control over pricing.