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Creating Advanced Facebook Custom Audiences Using Google Tag Manager

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Michael Stelzner, Founder of Social Media Examiner interviewed Chris Mercer, owner of Serious Simple Marketing and the Measurement Marketing Course on creating custom Facebook Audiences using Google Tag Manager.

Besides going through the recent updates of Google Tag Manager, the podcast goes through advice in using Data Layers for tracking Facebook page activity, how to manage multiple pixels, and using Google Analytics plugins reporting to track individual social sharing activity.

 

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