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Pushing messaging platforms beyond their boundaries
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This article prepared by Melody Kramer looks at how to extend the use of push messaging platforms and bots for news organizations, which include:

  • Share behind-the-scenes information from a person or group of people
  • Do one thing, really well
  • Become the source of the topic
  • Help reach a specific audience
  • Surface interesting stories based on topic or domain
  • Help your newsroom out internally
  • Surface interesting stories from your archives
  • Experiment with different modes of engagement
  • Cultivate sources and find information

The article provides many examples from leading publishers.

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