Facebook video is currently favored by the algorithm, from what we've seen with Facebook's investment into the format. So if you want more visibility, it's worth creating video. Video is also generally more engaging. Your audience will spend more time viewing a video rather than skimming an article. It can be easier to stir up emotions in videos as well, just look at NowThis's top videos. For tips on how to create better video, check out https://www.newswhip.com/2016/07/5-tips-master-facebook-video-top-news-publisher/