x
How to use Facebook video to drive traffic?
    0
save
S
Posted

media

No media yet. 

details

    Facebook video is currently favored by the algorithm, from what we've seen with Facebook's investment into the format. So if you want more visibility, it's worth creating video. Video is also generally more engaging. Your audience will spend more time viewing a video rather than skimming an article. It can be easier to stir up emotions in videos as well, just look at NowThis's top videos. For tips on how to create better video, check out https://www.newswhip.com/2016/07/5-tips-master-facebook-video-top-news-publisher/
    Reply
    @gabriele_boland Very succinct and it really helps to see the data you and the NewsWhip team have put together. Thank you :)
    Reply
    Facebook (like most social media platforms) is pay-to-play. We've had great success promoting Facebook live videos to "friends and friends of friends" and ad audiences we create. It drives a lot of traffic and is helping us grow our following. I hope that helps!
    Reply
    @monika Thanks for validating the importance of video for Facebook. Promoting videos to friends of friends sounds interesting and keen to hear your insight when you get the chance.
    Reply
    The same thing holds true here as with text: check your work. There are so many great tools out there to help you create polished video content that it's all too easy to overlook proofreading the captions, titles and headlines. A silly spelling error can tank your carefully built reputation in a viewer's eyes, so get a second set of eyes on every lword before you post your content.
    Reply

Commenting is limited to those invited by others in the community
or learn more.

share

0 Upvotes

x

Add to Collection