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How do you start and grow a paid magazine subscription?
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    This is a huge topic, but you start with identifying a product people (your identified core readers) value and will pay for. Then you create the value. Lots of it. Then add more. Make it like cat nip. Pre-sell ads and find partners and sponsors. Offer free trial to people who've purchased similar publications.
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    @mary all your tactical suggestions make sense and would work very well :) To add, Zuora really summarizes the steps for creating a paid subscription product: 1. Price in support of your business goals 2. Acquire your customers across any channel 3. Bill with accurate, intuitive invoices 4. Collect fast cash and easy settlements 5. Nurture and develop deeper customer relationships 6. Account for revenue and close books faster 7. Measure to get visibility into the right consumer metrics 8. Iterate and rapidly deploy new pricing 9. Scale with mission-critical infrastructure Here's the link for further information - https://www.zuora.com/guides/nine-keys-building-successful-subscription-business/
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