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New ‘Week’ Focuses On Data: This Time, It’s Personal
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With a brand new ‘week’ of industry events coming up looking at personal data (Personal Data Week, from 21st to 24th August in New York City), Joe Mandese talks to its founder, Imani Laners, for Media Daily News. With new rules and regulations being set up all over the world in terms of how individuals’ data is used and stored, it’s important to understand exactly how personal data is defined, and what people involved in advertising and publishing can do to make sure they’re using it in an appropriate way. Laners also explains what she hopes to achieve with Personal Data Week, and why she believes the week is needed.

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