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CNN International Commercial new Audiences and Data Centre of Excellence
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CNN International Commercial (CNNIC) is investing in industry-leading data insight, analytics and artificial intelligence (AI) capabilities as it evolves the way that advertisers can partner with CNN for pan-regional TV and digital campaigns that are fully accountable, regardless of the platform.

They are doing this through the creation of a new Audiences and Data centre of excellence, which will provide data science, audience measurement metrics and partnerships between brands to strengthen its offering across all channels and clients.

 

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