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Time Inc. launches new social video brand, THE PRETTY

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Time Inc.  announced today that it has launched THE PRETTY, a social video brand for a millennial and Gen Z audience hungry for beauty content. The brand combines how-tos, hacks, product information and humor.

THE PRETTY creates approximately 10 new short-form videos per week, including beauty tutorials, hacks and product reveals aimed to reach audiences with humor and relatability.

 

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