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The New York Times Sees Record Newsletter Subscriptions and Open Rates
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Over the last year, an interdisciplinary team from The Times’s newsroom and product arm have worked together to increase the number of newsletter subscriptions, with impressive results: growth in the number of newsletter subscriptions, open rates and visits to NYTimes.com from newsletters. Times free newsletters have always been popular with readers. However, growth remained fairly. The Times’s newsletter subscriptions have more than doubled to over 13 million in April 2017, from 6 million newsletter subscriptions in April 2014.

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