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NBC News Created Pop-Up Sites To Try Out New Content, Design
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NBC News wanted to mix up its news coverage to include more “near news”: content someone reads after they get their fix of breaking news and politics – or as a relief from it. Two pop-up sites, future-oriented “Mach” and self-improvement site “Better,”officially launched May 31 with a fresh web design to test the content ad experience with NBC News’ audiences.

As Mach and Better gain readers, NBC News is eyeing how it can replicate the success with new pop-up sites using the same design. Learn how they did it.

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