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How The Times of London grew its registered users to 1.2 million
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It took six months of tests to refine how to turn a flyby social media reader into one willing to register for access to two free articles.

Getting readers to return for the second article took additional prompts, as did converting those who returned into paying subscribers. As a result, it got 1.2 million users to register, and initial tests show they’re four times more likely to subscribe than those who aren’t registered, according to the publisher.

The Times has 430,000 people paying for subscriptions, 185,000 of which are digital.

 

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