Fusion’s hardly the first media company to embrace a vertical-focused strategy, but the Gizmodo-led approach, which focuses on volume, is beginning to resonate with advertisers.
Other publishers are beginning to adopt a vertical publishing strategy. Gizmodo launches verticals based on what its readers do on its own platforms, whilst other publishers like the Huffington Post and Dot Dash, base their decisions on social media engagement data.
The only challenge with vertical publishing is that it takes a lean approach which means that there are very minimal resources.
So how do publishers overcome this challenge? Is this the right thing to do?