x
Four Ways Business Insider Is Upping Campaign Viewability
save
S
Posted

media

No media yet. 

details

Because 30-50% of direct campaigns on Business Insider transact on a viewable CPM, getting those campaigns to deliver the contracted amount without wasting inventory helps the publisher’s bottom line. Making sure campaigns deliver within those stringent requirements – including 100% viewability – is one of the jobs of Marc Boswell, SVP of revenue operations and… Continue reading »

No comments yet.

Commenting is limited to those invited by others in the community
or learn more.

share

0 Upvotes

related posts

No related posts yet. 

x

Add to Collection