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Flexible subscriptions the biggest challenge to building meaningful customer relationships
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This guest column first appeared as a blog post on the MPP Global website, it has been expanded with additional material, including two slides from the original webinar.

The webinar presented the fact that flexibility in subscription packages was a challenge in creating meaningful relationships. For example, a hybrid OTT model can offer different price packages, from paying on a pay-per-view basis to subscription video on demand.

The flexible subscriptions webinar also provided cancellation best practices and the importance of building recurring subscription businesses.

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