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CNN rolls out a new travel vertical
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CNN Travel will offer travel recommendations, city guides and food tips as part of an effort to build more hospitable environments for ad partners.

CNN Travel will launch using its own URL, CNNTravel.com, and is expected to ultimately exist as a standalone site, with an audience built through SEO. CNN Travel’s aim is to appeal airlines, hotels, and resorts looking for a more specialized audience and already has Hilton as a launch sponsor.

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