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Ahrefs
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Ahrefs is a toolset for SEO and marketing, which allows you to conduct backlink research, organic traffic, keyword research, content marketing research, competitor analysis and more.

Publishers can use this toolset for a myriad of activities, ranging from understanding on how they can improve existing content optimization efforts to understanding content gaps, topic ideas for new content development and identifying new potential content syndication partners.

Many of the metrics can be used to provide a layering foundation in your SEO and content marketing, as part of your audience development efforts.

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