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A survey of independent media in the South asks if “movement journalism” can help newsrooms better cover social justice strife Christine Schmidt looks at movement journalism (also known as engagement journalism, advocacy journalism, or civic journalism) for Nieman Lab, and speaks to Atlanta reporter and researcher Anna Simonton about how...
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How to Create Snapchat Ads in Snapchat Ad Manager For anyone looking to harness the power of Snapchat for advertising (particularly if the target audience is aged 13 to 35), Shaun Ayala looks at Snapchat advertising for Social Media...
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News Feed FYI: Facebook Taking Action Against Video Clickbait In Facebook Newsroom, Facebook engineers Baraa Hamodi, Zahir Bokhari, and Yun Zhang share the social media platform’s most recent updates that form a part of its attempts to combat clickbait...
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Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads Though the majority of the advertising industry concentrates mainly on digital ad platforms, it seems online giants such as Google, Facebook, and Amazon are all spending huge amounts on TV...
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Solar eclipse stories have become the latest SEO trick for publishers Publishers are using the upcoming solar eclipse to get clicks and traffic, explains Ross Benes for Digiday UK. By using popular keywords that relate to the eclipse in repurposed content,...
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Ctrlshift wants to boost premium programmatic and challenge the duopoly with multi-publisher private marketplace launch In news for The Drum, Charlotte McEleny looks at the new marketplace from CtrlShift, AMP. Declared to be the first of its kind, a multi-publisher private marketplace in the Southeast...
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VPAID May Improve Video Measurement, But Gaps Remain In Mobile And OTT While the aim of the Video Player Ad-Serving Interface (VPAID) was to be able to better measure metrics in online video, its compatibility with mobile video and OTT isn’t really...
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How to Use Social Media Contests and Giveaways to Boost SEO ShortStack explains how social media contests, sweepstakes, and giveaways engage and connect with customers and potential customers, but that’s not the only benefit. Running a successful contest on social media...
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What You Need to Know about Social Media Lab Scott Ayres explains Social Media Lab, the new blog, and podcast from social media management tool Agorapulse, on the Agorapulse blog. The blog will be weekly and the podcast will...
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The state of mobile programmatic in 5 charts The latest digital ad forecast from Zenith predicts that by 2019 mobile advertising will have overtaken every other form of media advertising (apart from TV) combined, accounting for 63 per...
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LinkedIn Launches Native Video To Boost In-Feed Engagement After LinkedIn recently announced its new native video tool for members, Kelly Liyakasa looks at the offering for AdExchanger. After a beta test that started earlier in the year, LinkedIn...
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How live video is evolving, in 4 charts With the surge in popularity of live video meaning that seemingly anyone can style themselves as a broadcaster (and they do, with often varying results), Lucinda Southern for Digiday UK...
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20x your advertising ROI: Lessons from Uber VP of Marketing Kellyn Kenny Jesica Biber examines some canny ways to boost advertising efforts and ROI by up to 20 times for Tune, based on Uber’s approach to advertising (after increasing their investment 20x)...
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The Washington Post brings artificial intelligence to its native ads Although previously thought to be the solution to the decline in digital ad rates, native ads are causing problems for publishers, as Lucia Moses discusses for Digiday UK. Native ads,...
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Facebook Confirms Plan to Help Pubs Sell Subscriptions Through Instant Articles Facebook’s announcement confirming a new subscription function might have publishers moving back to Facebook Instant Articles, as Greg Dool looks at for Foilio. Concerns over becoming too dependent had seen...
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Digital Media Measurement Companies Pique Investor Interest With the natural concerns over advertising fraud, measurement, viewability, ROI, and brand safety among marketers, it’s no wonder that third-party independent ad verification and measurement services are increasingly more popular....
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Defining Reach In The Age Of Microtargeting Bryan Noguchi looks at the concept of reach for AdExchanger, and how to achieve successful results with smaller budgets, particularly in terms of achieving reach to narrowly-defined audiences, or microtargeting....
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