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‘Storyteller-in-chief’: How publishers and brands are inventing celebrity roles

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Celebrities have long served as the public faces of fashion and beauty brands, but now brands are tapping them for insider roles with mysterious titles like “head of imagination” and “storyteller-in-chief”, in order to strengthen the connection with their audiences and profile.

Digiday provides examples of the refreshed celebrity consultant model used in fashion/beauty publisher and fashion brands like the Coveteur, Elizabeth Arden with its advantages and disadvantages.

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