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Politico is building a community of audience advisers that now numbers about 5,000
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News organizations spend a lot of time trying to get their audiences to do things for them: Read our journalism! Come to our events! Pay us money! Generally, newsrooms put less emphasis on actually listening to what readers want. Earlier this month, Politico launched an initiative that changes the equation a little bit.

Politico Insiders is an “audience insight community” (kind of like a big focus group) that lives on a separate website from Politico.com

 

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