How The Economist is Using the UK Election to Drive Subscriptions

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In the last week, The Economist has grown its pool of prospective subscribers by 5,000 in the U.K. by offering free content.

The article mentions how offering free content/tools has helped The Economist in content sampling, ad copy targeting besides the additional subscribers. Leveraging timely events and country target salients also help with better email open rates and subscription sales.

The Economist will also offer a free UK election issue to its demographic through Snap ads via Snapchat Stories, on Instagram and on Facebook using tech platform Lytics, which will help the publisher match audiences with people who are consuming political content outside of Facebook.

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