How Audiences Respond to Podcasts: New Research
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Michelle Krasniak looks at some new research to do with podcast audiences for Social Media Examiner, research that gives an insight into the way listeners actually consume this type of content. While the number of people who listen to podcasts continues to grow, a January 2017 survey discovered that just 60% of the people surveyed understood what podcasting is – so what does this mean for marketers and publishers looking to expand into podcasting? Other research surrounding podcast audiences is very revealing and gives actionable ideas to ensure published audio content such as podcasts is used to its very best advantage.

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