How audiences find articles, by topic: Parse.ly research findings

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When you’re publishing to Facebook, or tweaking a headline to align with some carefully honed SEO strategy, how closely do you take note of story topic? New research from Parse.ly  suggests that news organizations trying to make the most of Facebook referrals and Google search traffic need to be extra discerning about the story topic, as it determines how audiences find articles.

An analysis of over 10 million articles published in the Parse.ly network in 2016 revealed which external referral sources drove traffic to fourteen different news topics.

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