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Q&A with news veteran Esra Doğramaci: how newsrooms are finding their digital identity
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Gabriele Boland talks to Esra Doğramaci, senior digital editor Deutsche Welle with experience at Al Jazeera, the BBC, and the UN, for News Whip, about how newsrooms are conquering the digital landscape. In this in-depth article they discuss the way newsrooms have been dealing with the ever-changing social environment and how they are enhancing the content they create through analytics, using examples of real life success like the DW Business ‘Dress Code’ campaign, Channel 4 News’s methods of resonating and engaging with its audience, and the transparency and user engagement demonstrated by Al Jazeera English’s The Stream. Esra also looks at some of the publishers that seem to be struggling with the evolving landscape, and suggests how they can improve.

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