Web analytics firm KYA runs software that is used by more than 500 publisher sites. They recently analyzed how users engage with digital news content on those sites, based on a six-month sample of 15 million unique visitors across 530 sites in their network. The data is interesting in that it shows some real if small, differences in how users consume news. For publishers, it’s a snapshot of how — and when — to publish content when your goal is maximum engagement.
Here are six of the key findings from KYA’s analysis..