Creating Content for the Ever-Shrinking Attention Span
Audience Targeting save


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Recent research suggests Generation Z, or “centennials” — the generation born around the year 2000 — have about an eight-second attention span.

To reach the centennial audience and cater to their ever-shrinking attention spans, digital content producers are making content that is more visual (often incorporating video), easy to share, and designed specifically for the eight-second attention span.

Consequently, long-form digital content is going the way of the dinosaur … or at least moving in that direction. Today’s readers tend to consume information in short, shareable nuggets of information. And they do it on their phones, thereby favoring videos over heavy blocks of text. The videos are often accompanied by descriptions that help explain their context, allowing users to read the information and comprehend the videos with or without sound.

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