The media—and especially nonprofit media—often struggles to measure the impact of its work, wondering whether it’s worth it at all. Most investigative reporting sticks to one gold standard for impact: structural changes that happen at the level of institutions. The former presumes that reporting need only reveal the problem, and the solution will follow. The latter assumes that if a story reaches a large enough audience, a power holder will be shamed into acting.
the International Consortium of Investigative Journalists (ICIJ) used a two-pronged distribution strategy, through international and national media. Read how they did this and the impact their investigative reporting had.