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5.5B mobile customers: are enterprise and brand marketers ready for global mobile ubiquity?
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Mobile marketing is changing, with different models of mobile maturity (three to be exact) emerging across the world, and John Koetsier analyses these models and discusses them for Tune. With mobile device usage set to reach 5.5 billion people in the next three years (by 2020), mobile marketers need to be aware of the global mobile pervasiveness, and ready to harness it. Whether it’s the mobile disruption most commonly seen in richer nations, the mobile creation we see in countries like India and China, or the mobile emergence that can be seen in developing nations, localized strategies need to be put in place for successful mobile marketing strategies.

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