Vanessa Wojtusiak is the Director of Audience Development at WTNH-TV, the ABC television affiliate out of New Haven, CT.
During her 15-year career in media – spanning radio to apps and digital platforms as well as television – Vanessa has built the entire social media strategy for iHeartRadio’s brand, from the ground floor to 75% brand awareness in 2015. This includes cultivating its social following from zero to 7.3 million “Likes” on Facebook and establishing and skyrocketing growth across Twitter, Instagram, YouTube, Google+ and creating a presence on Snapchat.
While she was the Director of Social Marketing at iHeartRadio, Vanessa created a comprehensive social media strategy for iHeartRadio and provided best practices for 850 radio stations across the US. This resulted in significant growth and engagement for the brand at the time and accounting for billions of social media impressions from each event.
Vanessa’s passion is transforming traditional media to evolve in the digital space. She is currently is working at the news organization to bring news, events and relevant content to local audiences on social media and through digital channels.
Seek An Audience will be running an AMA (Ask Me Anything) session, where Vanessa will be answering questions relating to running live events on social media, in addition to asking her questions about audience development in general and her professional background.
Here are the key areas of learning you can expect, as a result of attending:
- Best practices and processes for setting your own live events using social media
- Designing event activations to encourage further engagement and exposure
- Establishing beneficial advertising and sponsorship partners into social media programs and events on a national scale.
This event will be taking place on the 29th of June, 2017 at 4 pm, New York Time . If you can’t attend and would still like to ask some questions, please enter them in the comments section below, and the Seek An Audience team will see if they can be answered during Vanessa’s session.
Finally, please be sure that as a minimum you gain contributor access (through signing up on the site), in order to allow you ask questions. Sign up and we’ll get this sorted ASAP.