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What Amazon’s Audience Match Tool Means For Advertisers
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Amazon on Monday quietly launched a self-serve platform called Advertiser Audiences, which lets advertisers upload their audience lists and CRM information, enabling tactics like audience matching and lookalike modeling. Advertiser Audiences is similar to solutions Facebook and Google released earlier, though Amazon’s tool has some key differences.

The biggest strength, said Wunderman North America Chief Strategy Officer Matt Tepper, is Amazon’s insight into the consumer path to purchase. The tool also provides access to Amazon’s long-coveted audience data.

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