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The Economist is helping advertisers find Economist readers off its properties
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The Economist’s conversations with advertisers are pivoting toward how to use its subscriber data to inform a brand’s campaign-targeting objectives outside the publisher’s own inventory.

The publisher is tapping into its subscriptions data to sell acutely-targeted digital ad campaigns not only on its own platforms but also across an audience-extension network. Now, the publisher’s conversations with advertisers are pivoting toward how to use its subscriber and registration data to inform a brand’s campaign-targeting objectives whether across The Economist’s properties or not.

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