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How CNN Prepped It’s Video Platform Transition From Flash to HTML5
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AdExchanger reveals, how CNN Prepped For the “Flashpocalypse” since Google announced it will stop creating flash ads by the end of June 2017.

CNN averages over 464 million video starts a month, so it knew it needed to get in front of the flash to HTML 5 transition for its video platform.

Sarah Sluis interviews  Alex Wellen, chief product officer at CNN, who explains the process, challenges, and benefits both CNN and it’s advertisers will see.

 

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