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Facebook Begins Global Rollout Of Messenger Ad Program
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Looking to strengthen another revenue stream, Facebook is expanding its Messenger ad program to businesses around the world. The company is also inviting businesses to monetize Messenger by opening
conversations with click-to-Messenger ads, managing conversations within the Messenger Platform and re-engaging those conversations using sponsored messages.

Advertisers can now add Messenger to campaigns using the Traffic and Conversion objectives, with more options — like the App Installs objective — coming soon, Facebook said Tuesday.

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