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Advertisers warm to Amazon’s increasing ad pitch
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Could online retail giant Amazon accelerate past Facebook and Google in terms of digital media advertising? Seb Joseph asks this very question for Digiday UK, as some of the biggest named brands in the world are beginning to consider Amazon as an advertising platform after the retailer pitched itself as a potential “ad platform leader”. Advertisers transferring their search budgets from Google to Amazon over the last nine months have reported compelling ROI, and it’s been reported by GroupM (which deals with budgets from brand heavyweights like Unilever and NBCUniversal) that their clients are spending more on paid search ads in 2017 – approximately 10 to 15 times as much as in 2016.

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