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Top UK Publishers are Losing $2.6 Million a Year to Ad Blocking

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AOP members include Bauer, Condé Nast, Dennis, ESI Media, Global, the Guardian and The Telegraph — the AOP estimates that larger U.K. publishers are losing up to £2 million ($2.6 million) a year in ad revenue due to ad blocking.

There is a potential for this to explode in mobile, given the 1% ad-block rate.

The article suggests converting users into paying customers through rigorous testing.

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