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IPG’s Magna Slashes 2017 Ad Expansion: Cites ‘Slowdown,’ Weak Economic Indicators

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The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market forecasting unit of IPG Mediabrands, this morning released a revised estimate for U.S. ad-spending growth that predicts less than half the rate it was projecting in its last forecast released in March. Magna projects the U.S. ad market will expand 1.6% in 2017. In March, Magna forecast it would expand 3.7%.

 

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