How USA Today is using custom display ads

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The publisher of USA Today said the interaction rate on its new ad formats, called Paramount, is seven times higher than the average Moat-measured ad. USA Today have basically reformatted their display ads to mimic branded content / native ads. It consists of five formats, including three types of video ads, a carousel, and static one.

Since the beginning of the year, they have run 15 ad campaigns and have recorded a 30% increase in viewability.

Read more about how they’ve built and are managing this process.

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