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Google Chrome browser is going to filter ads from 2018

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Google’s Chrome browser will automatically filter certain ads starting next year. The new feature will filter out ads that have been deemed “unacceptable” by the Coalition for Better Ads, an industry coalition whose listed membership includes the Interactive Advertising Bureau, the digital ad world’s leading trade group.

The coalition has identified four types of desktop ads and eight types of mobile ads that are particularly irksome to consumers, such as video ads that play automatically with sound, interstitial ads that take over a person’s screen and a countdown until they disappear, as well as flashing, animated mobile ads. With this move to stamp out such ads, Google says it wants to clean up the web, which is a win for consumers and publishers who are trying to do the right thing.

 

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