For Publishers, Why This Week Might be The Best Time to Advertise on Facebook

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If you’re a publisher using Facebook paid distribution to find engaged audiences for your content and bring them to your site, this week – the first week of the month – presents an opportunity for you.

Based on Keywee’s data from over 400 publishers advertising on Facebook CPC for publishers dips the first week of every month and is usually cyclical.

The data graph showed between May and July this year, accordingly, follows similar patterns last year.

Their recommendation is to scale testing in the first and third weeks of the month to get more bang for your buck!

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