A June sponsored survey by Folio: and Cummings Printing indicates that confidence in print advertising remains high.
Due to slower adoption of regional magazine publishers and b2b city publishers, print advertising still remains a staple in generating revenue for the likes of Esteem Media and Cummings Printing. They’ve been even able to conduct offline marketing events as a result of the revenue generated from print advertising and intend to conduct more ancillary print publishing.
While almost two-thirds (63 percent) of respondents indicate that they feel vulnerable to declines in print advertising, an overwhelming majority (92 percent) of respondents are confident about the business and anticipate growth over the rest of 2017 and moving into 2018.
All that being said, publishers are pursuing alternative distribution channels and revenue sources, however a high percentage of them have made it clear that it is something that they are not looking to pursue for the long term.