SEO in the age of SGE
SGE is about to revolutionize SEO as we know it. We need to be proactive in understanding and adapting to this game-changing development.Here are a couple of tips to start navigating this new landscape:
- Optimizing for SGE: While optimizing for SGE boxes may seem daunting, prioritizing middle-and bottom-funnel content can increase visibility and conversion rates. Focus on product pages and branded content to maintain relevance, qualify traffic, and reduce the need to generate sequential queries.
- Strategic Approach: Instead of solely relying on keyword research, focus on audience research and customer discussions to ideate content. Prioritize content creation that establishes topical authority and adheres to E-E-A-T principles.
- Enhanced Reporting: With changes in organic traffic metrics due to SGE, shifting towards revenue-based reporting is crucial. Ensure your SEO strategy aligns with business objectives and emphasizes tangible outcomes.
Remember, SEO is just one piece of the SGE puzzle. Collaboration between SEO and PPC teams can maximize visibility and drive traffic from multiple channels.